Building Gets Interesting

What would Bob have made of it? The Builder Magazine has had a racy makeover this month. Gone is the usual front page photo showing, well you've guessed it, a well appointed building site. Oh No. This month's cover has more in common with Nuts Magazine, showing several attractive young ladies messing about with a racing car. OOh er missus. There's even a free glossy poster showing a couple of the aforementioned ladies and the car in the sort of positions and clothing that would never be replicated in real life. I was intruiged, and just had to discover what all this had to do with building itself so of course, further investigation was needed. It would appear that a saw manufacturer is sponsoring the Spyker Formula One Team this season and Builder readers are being asked to nominate their Builder of the Month. This may seem pretty mundane stuff but it just gets better (for the winning Builder anyway). The lucky fellow (as we must assume it to be in the circumstances) will receive a personal visit from one of the "gorgeous Rotozip Spyker Calendar Girls" (it says here and they aren't far wrong) who will distribute copies of their calendar and other goodies. It doesn't say here what the "other goodies" are but my imagination has run riot on it anyway.

I bet you thought that the construction industry was pretty boring. On this evidence it's time to think again.